The long and the short of it.

I don’'t like Geoffrey Boycott.

Not because he’'s a Yorkshireman.
More because he'’s a one-eyed, opinionated, chauvinistic, arrogant, intolerant, embarrassing know-it-all.
Oh, all right then, because he'’s a Yorkshireman.
However, he said something, during his commentary on the England v Bangladesh Test match today that I had to agree with.
He was speaking about T20 cricket and criticizing all those – and apparently there are quite a number – who reckon the increasing popularity of “slam bang” cricket will sound the death knell for the longer form of the game.
Boycott thinks not and, whilst praising T20 as a fun and exciting entertainment that the public rightly loves, he passionately defended Test cricket, saying that it fulfils a different role and appeals to those fans who think of it as the classical form of the game, distinct from the modern abridged variants such as ODIs and T20.
He firmly believes all types of cricket to be valid and all should be cherished.
And that made me think of the debate about online and traditional advertising.
We love the hit and giggle of the former but the latter is still relevant and vital, and to many, in terms of creative appeal, retains its position at the pinnacle of the game.
It should never be, ‘either or’ but ‘both together’.
And, as Geoffrey says about what he sees as the potential overkill of the cheap and quick, “I like steak and kidney pie, but if my wife gives me the same thing every day, I’d be ready to throw it at her after a few days.”
Thee tell ‘em, Geoffrey.