Out of suckers.
Suckers who are prepared to make a 15-second TV-ready film at their own expense and hand it over to Pillsbury via a people-powered brand energy site called Zooppa.
There's the carrot of a $15,000 pot for any potential winners.
Presumably that also means winning the chance to see the fruits of their talents (suckers have talent too, you know) running on TV and helping to add to the Pillsbury billions.
Pillsbury aren't the only ones taking advantage of talented people by creaming ideas off them in this way instead of doing the decent thing and appointing professionals to do a proper job in the proper way.
But they are one in particular that has requested to retain the rights to all the films submitted.
Basically, Give us your work! You might get something for it, you might not. But whatever, wave it bye-bye matey-boy, it's ours now.
And how many free ideas in the bank could that mean?
Not even cheap.
Free.
Leaves a nasty taste, doesn't it?
