Turning Complexity Into Simplicity
In Four Simple Steps
Interrogation
We discover exactly what is required of your communications.
Good ideas are only any good if they are relevant.
Immersion
We find out all there is to know and then more about the advantages and drawbacks of the product or service. Presume nothing!
Strategy
Develop and agree a direction. Successful marketing strategy is the result of teamwork and shared vision. Very different to design by committee!
Creativity
When selling products and services to consumers, we’re interrupting their lives.
If that interruption isn’t worthwhile we fail in our objective and ultimately alienate consumers.
The end result being all communications should be:
- INTERESTING
- INFORMATIVE
- SALIENT
- COHERENT